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Privacy Policy

Effective Date: 1 Nov 2025

At Baton Care (“we”, “us”, or “our”), we respect and protect the privacy of everyone who visits www.batoncare.com (“Site”) or communicates with us, including users who opt in to receive SMS messages. This Privacy Policy explains how we collect, use, and safeguard information, especially in the context of our healthcare-related services.

Important: We do not request, require, or ask you to share Protected Health Information (PHI) through our website forms or SMS messages. SMS messages are not a secure communication channel and should not be used to share any medical, diagnostic, treatment-related, or sensitive personal information.

1. Information We Collect

We may collect the following non-medical information:

  • Basic Contact Information: Your name, email address, and phone number submitted through our forms.
  • SMS Opt-In Data: Your mobile number and your consent timestamp when opting into SMS messages.
  • Inquiry Details: General message content you voluntarily provide through our “Contact Us” form (excluding health information).
  • Technical & Usage Data: IP address, browser type, pages visited, and cookie-related information.

We do NOT collect or store:

  • Medical history
  • Diagnosis or treatment details
  • Prescription information
  • Insurance information
  • Any PHI via SMS or website forms

If you need to share health-related information, we will provide appropriate and secure channels separate from SMS or website forms.

2. How Information Is Collected

  • When you fill out the Contact Us form at www.batoncare.com/contact.
  • When you check the SMS consent checkbox on our forms.
  • When you communicate with us by email, phone, or SMS (non-medical only).
  • Automatically through cookies, analytics tools, and log files.

3. SMS Communications & 10DLC Compliance

3.1 How Users Opt In

Users may choose to receive SMS updates by completing the Contact Us form. The form includes a mandatory checkbox containing the statement:

“I agree to receive SMS updates from Baton Care. Message and data rates may apply. Reply STOP to unsubscribe. See our privacy policy at www.batoncare.com/privacy.”

The box must be checked before the form can be submitted.

3.2 Confirmation Message

After submitting the form, you receive a confirmation SMS containing:

“Thanks for signing up for Baton Care updates. Message and data rates may apply. Reply STOP to unsubscribe, HELP for help.”

3.3 Message Purpose

SMS messages from Baton Care will never include:

  • Medical advice
  • Medical reminders
  • Diagnostic or treatment information
  • Any form of protected health information (PHI)

SMS messages are limited to:

  • General updates
  • Appointment coordination or administrative communication
  • Customer service responses
  • Non-medical information

3.4 Message Frequency

Message frequency may vary based on interactions. You will not receive more messages than necessary.

3.5 Opt-Out Instructions

You may opt out anytime by:

3.6 Carrier Disclaimer

Mobile carriers are not liable for delayed or undelivered messages. SMS delivery depends on your mobile carrier and network availability.

3.7 Message & Data Rates

Your mobile carrier may charge message or data fees. You are responsible for such charges.

4. How We Use Your Information

We use collected information solely for:

  • Responding to inquiries
  • Contacting you based on your request
  • Providing administrative updates (not medical)
  • Improving our services and website
  • Complying with regulations and carrier requirements

We do NOT:

  • Use SMS for medical communication
  • Sell your personal information
  • Share your phone number with external marketing companies

5. Data Retention

We retain information only as long as necessary for the purposes described above, or as required by law. SMS opt-in records may be retained to demonstrate compliance.

6. Data Sharing

We may share information with:

  • Trusted service providers assisting in website hosting, SMS delivery, or administrative operations
  • Legal authorities if required by law

We do NOT share information with:

  • Third-party advertisers
  • External marketing companies
  • Any entity for selling medical or personal data

Vendors assisting us must use information only for the services we request and must maintain confidentiality.

7. Cookies & Tracking

We use cookies and analytics technology to understand website usage patterns and enhance user experience. You may adjust browser settings to limit or block cookies.

8. Data Security

We take reasonable steps to protect your information from unauthorized access or misuse. However, SMS communication is inherently not secure. For this reason, we ask that you do not send any medical or sensitive information via SMS.

9. Children’s Privacy

Our website and SMS communications are intended for individuals 18 years and older. We do not knowingly collect information from children. If such information is discovered, it will be deleted.

10. Your Choices & Rights

You may:

  • Opt out of SMS anytime
  • Request the correction or deletion of your personal data
  • Request a copy of non-medical information we hold about you

To exercise your rights, email us at support@batoncare.com.

11. Changes to This Policy

We may update this Privacy Policy periodically. The “Effective Date” will be updated to reflect the latest version. Continued use of our Site or SMS services signifies acceptance of changes.

12. Contact Us

If you have questions or need assistance regarding this Privacy Policy or SMS communications, please contact us:

Baton Care
Email: support@batoncare.com
Website: www.batoncare.com